| CONCEPT PROJECT |
Café Camellia
Brand Strategy · Creative Direction · Retail Experience · Physical Touchpoints
Overview
Cafe Camellia is a hospitality and café concept developed through brand identity, retail storytelling, and physical experience design. The project explored how a café could feel soft, atmospheric, and memorable through cohesive visual systems and intentional customer touchpoints.
Inspired by floral forms, natural textures, and slow café rituals, the identity translated across physical objects and environments to create consistency across every customer interaction, from first impression through product experience.
Brand Identity
Naming · Brand Identity · Logo · Visual Narrative
Tile Selection | Amanacer Tiles
Spatial Rendering | Limewash & Mosaic
Custom Coffee Machine Design
Custom Menu Zine
Tile Selection & Design
Custom Coffee Sleeve
Physical Touchpoints
Packaging Design · Object Design · Experience Design
Coffee Sleeve
Packaging · Retail Experience · Material Exploration
Designed the coffee sleeve system as an extension of the Cafe Camellia identity, translating the brand’s soft color palette and painterly textures into a tactile everyday object. The sleeve was created to elevate takeaway moments while reinforcing warmth, ritual, and visual consistency across the café experience.
Artwork
Original Artwork · Visual Identity · World Building
Hand-painted original artwork to define the emotional and visual world of Cafe Camellia. Inspired by impressionist florals, reflections, and soft movement, the piece became a foundational reference for color, atmosphere, and brand storytelling across applications.
Reserved Sign
Object Design · Illustration · Brand Storytelling
Designed the reserved sign as a sculptural brand object inspired by orchid forms and unfolding flower petals. The shape transforms a functional café touchpoint into a softer, more memorable interaction while extending Cafe Camellia’s floral language throughout the physical experience.
Menu Design
Editorial Design · Experience Design · Print Concepts
Designed a sculptural menu zine inspired by camellia petals to transform ordering into a more intentional and interactive experience. The unfolding format explores softness, discovery, and physical storytelling while extending the floral language of the brand into a functional object.
